Create Raving Fans with the Customer Experience Engine.

Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.

Having a good idea isn’t enough. Every great idea eventually degenerates into hard work. But how do you lead from the middle? How do you do something that has real impact when you have limits on your money, time and even your authority? You follow the Cornerstone PATH.

The Cornerstone PATH is an execution methodology. It’s about getting things done. As much as we might hate to admit it, every great idea eventually degenerates into hard work. Great ideas are hard to come by, and executing them successfully can be even harder still. And it’s getting harder every year. The solution isn’t merely to work harder. Activity doesn’t automatically lead to accomplishment.

A business fable about saving your project and your career. A fast-paced fable about leaders who totally biff strategy and execution but learn enough to win in the end.

In essence, this is an adventure novel fused with a leadership book that has group study elements sprinkled on top. If you want to take your leadership to the next level and enjoy an adventure story at the same time then this might be the most fun personal development book you’ve ever read.

“Scott Wozniak writes as an experienced leader to less experienced leaders, and he gives GREAT advice. The core message of the book is that details matter in leadership. Vision is important. Strategy is important. But so are the clothes you wear, the promises you keep, and the relationships you build.” - Amazon Review